There’s a Science Behind Storytelling
Selling is about being persuasive. How can you be persuasive and make the sale? Through storytelling. Storytelling allows you to build trust with your customer, engage them to share their own story with you, and develop an emotional connection. Not everyone is a great storyteller, but they can be. Michael Bosworth and Ben Zoldan, co-authors... LearnMore
Be Like Disney…in Customer Service
Thinking in metaphors or welcoming customers in entertaining ways are just a couple of service tips that come from the Disney Institute. Attention to detail and cheery customer service are what make Disney a company many others try to emulate. Bill Capodagli, author of The Disney Way, would like to take you through Disney’s magical... LearnMore
What’s the Secret to Apple’s Unrivaled Customer Service?
You know him for his insider status to all things Steve Jobs, so it’s no surprise that Carmine Gallo would be the first one to reveal Apple’s secrets to success–how they are able to build insanely great customer loyalty. For the first time ever, this iconic brand reveals it’s five steps of service–Approach, Probe, Present,... LearnMore
Running the Gauntlet Publicity Roundup: Consider the Gauntlet Thrown
What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. Jeffrey Hayzlett, author of Running the Gauntlet: Essential Business Lessons to Lead, Drive, and Grow Profits, is a mover and a shaker–he can help you find ways to... LearnMore
SXSW 2012: Meet Our Authors
Attending SXSW 2012? Be sure to visit our marketing experts for their talks and book signings. LearnMore
Get Ready to Rumble–UPDATE (The One with Friendsourcing)
UPDATE: In the past, Forbes.com has anointed Jeffrey Hayzlet, “The Celebrity CMO.” So when they wanted their readers to learn about “Friendsourcing” (“like crowdsourcing but better!”), Hayzlett was the first person they turned to. LearnMore
How Big an Influencer Are YOU?
We are at the cusp of a marketing revolution. And it is being led by YOU. LearnMore
Change with the Times: Jeffrey Hayzlett on Adapting to Survive (and Thrive)
Marketing, technology, and the pace at which we conduct business are evolving at the most rapid rate in history. We must adapt or die. 1to1 Media and Jeffrey Hayzlett, author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits, want you and your company to adapt. Read on to learn... LearnMore
Creating “Magical” Customer Service, The Disney Way
The Walt Disney Company has made its founder’s core philosophy — “Dream, Believe, Dare, Do” — the foundation of a commitment to creating customer experiences that are second to none. LearnMore
Mark Schaefer Named One of Forbes’s “Top 50 Social Media Power Influencers”
As author of Return on Influence, the first full-length exploration of how companies and individuals are finding and leveraging social media “superconnectors” to boost brand awareness, Klout scores, [and, hopefully, sales], Mark Schaefer doesn’t just talk the talk. LearnMore
Run the Gauntlet this Year (Update)
Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. LearnMore
How Can You Double Your Sales? (In One Minute or Less…)
When you’ve been in the business for a long time, it can be easy to forget the fundamentals of selling. So a one-minute reminder to harness the power of positive selling can be the difference between same-old sales and doubling revenue. LearnMore
